March 4th, 2015
We’re proud to announce that Jennifer will be presenting as part of two panels at this year’s SXSW Music Festival in Austin, Texas next week!
Panel: Building Trust In Community Marketplaces- Tuesday, March 17, 11:00-12:00PM
Location: JW Marriott, Salon 8
This panel will feature Jennifer, Julia Wilde of Sparkplug, Corinne Haxton Pavlovic from Etsy, and Steve Kirkham of AirBnB, brought together to discuss the importance of trust in developing an online community. The panel will discuss social media strategy, dispute resolution efforts, insurance policies, and customer service with respect to “sharing” economy communities- i.e. marketplaces where products are traded and rented.
Panel: Sync in 2015- Newest Trends, Tools, and Techniques- Thursday, March 19, 5:00-6:00PM
Location: Austin Convention Center, Room 13AB
This panel will focus on the development of sync licensing strategy for optimal monetization. Jennifer will be joined by Josh Rabinowitz, EVP and Director of Music at Grey Group; Jessica Sobhraj, Manager of Digital Content Licensing at SESAC; and Ben Kihnel, Director of Content at Rumblefish. The panel will discuss the best way to monetize content on online platforms such as YouTube, as well as new approaches to brand partnerships and strategies for new deal terms.