Master Class in Los Angeles: The Music Business NOW – How It Really Works and the People and Events that Influence It

November 2nd, 2011

This master class series brings together top executives in the music industry and is open to anyone (i.e., you don’t have to be a student to sign up). Details as follows from

 The Music Business NOW: How It Really Works and the People and Events that Influence It


The Clive Davis Institute of Recorded Music | Tisch School of the Arts | New York University and The Recording Academy ® presents The Music Business NOW: How It Really Works and the People and Events that Influence It.

The Clive Davis Institute of Recorded Music | Tisch School of the Arts | New York University and The Recording Academy ® join together to connect the best and the brightest executives in our business with the next generation of artists, managers, and marketers of recorded and live entertainment. The digital age has forced massive changes on the entertainment industry; how do you develop, distribute, and market artists and their work in this brave new world? This in-depth master class series provides perspectives on this and other vital questions from some of the most influential people in the business, as they directly address new artists’ development; branding and marketing; building and maintaining a fan base; new strategies for the Internet and wireless technologies; online and digital marketing; touring and merchandising; retail sales; music publishing; film, television, and games; radio and video promotion; and much more. It’s a basic tenet that personal relationships are crucial in any business, and this is especially true in the music industry, which is vastly influenced by a handful of key executives.

This master class series features an extensive list of guest speakers, panelists, and lecturers, enabling students to meet and interact with major players in the business. Courses will be hosted in the private, 200+-seat Ray Kurtzman Theater at Creative Artists Agency in Los Angeles, CA.


WHEN IS IT – Wednesdays, 7PM-10PM – from January 25, 2012 to April 25, 2012

WHERE IS IT - hosted in the 200+ seat Ray Kurtzman Theater at Creative Artists Agency, 2000 Avenue of the Stars, Los Angeles, CA 90067

WHO IS ELIGIBLE - This master class series is not for college credit; therefore, it is open to anyone with an interest in the music industry!

HOW MUCH DOES IT COST - $680 (*Current members in good standing with The Recording Academy® are eligible for a $100 discount on the registration fee. All Academy members claiming the promo discount will need the code provided by The Recording Academy®.)

PRIORITY REGISTRATION DEADLINE - January 18; rolling registration after January 18, pending space available


  • Irving Azoff , CEO, TicketMaster/LiveNation, manager of Christina Aguilera, Van Halen, The Eagles
  • Michael Rapino , CEO, LiveNation
  • John Branca , Senior Partner, Ziffren Brittenham & Branca, LLP, Co-Executor of the Estate of Michael Jackson
  • Rob Cavallo , CEO, Warner Bros Records, Chief Creative Officer, Warner Music Group
  • Steve Berman , Vice Chairman and President of Sales and Marketing, Interscope Records
  • Jody Gerson , Co-President, Sony/ATV Music
  • Jon Platt , President, Urban Music, EMI Music Publishing
  • Cameron Strang , President and CEO, Warner/Chappell Music
  • Tom Sturges , Executive VP, Creative, Universal Music Publishing Group
  • Gregg Sowders , Senior Vice President, Warner/Chappell Music
  • Kevin Weatherly , Program Director, KROQ and JACK-FM
  • Neil Portnow , President/CEO, The Recording Academy (GRAMMY Awards)
  • Nic Harcourt , Editor at Large, Music & Culture, Los Angeles Times
  • Rob Light , Managing Partner/Head of Music, CAA
  • Amy Doyle , Senior Vice President, Music and Talent, MTV
  • Mark Williams , Senior Vice President, A&R, Columbia Records
  • Ian Montone , CEO, Monotone Management (Jack White, The Shins, Foster The People,
  • Jim Guerinot , President, Rebel Waltz Management (No Doubt, Gwen Stefani, Social Distortion, The Offspring, Trent Reznor, Hot Hot Heat)
  • Steve Schnur , Worldwide Head Of Music, EA Videogames
  • Mark Shimmel , Head of Music, Turner Networks, Music Consultant, Kennedy Center Honors

…and more to be confirmed!


Jampol_web.jpg JEFFREY JAMPOL, President of JAM, Inc., manages rock legends The Doors, and the Estates of Jim Morrison, Janis Joplin, Peter Tosh, and Rick James. Mr. Jampol won the 2011 GRAMMY® Award, along with Dick Wolf, as a producer of The Doors’ theatrical documentary narrated by Johnny Depp, When You’re Strange – A Film About The Doors, and was nominated for an Emmy® Award in 2010. Mr. Jampol also serves as a consultant to the Estate of Michael Jackson, and counsels managers, publishers, labels, and artists’ estates on catalog, publishing, licensing, branding, merchandise and marketing. He is a voting member of The Recording Academy®, where he sat on the Board of Governors of the Los Angeles Chapter from 2007-09, and is also a member of the Academy of Television Arts & Sciences®.

Beer_web.jpg LENNY BEER is co-founder and Editor-in-Chief of HITS Magazine and, the music industry’s most widely read trade publication. He’s also a co-founder and principal of The MGMT Company, which guides the careers of 30 Seconds to Mars, Bush, Andrew W.K., The Airborne Toxic Event, The Bravery and other acts. The Bronx native received his BA from Carnegie-Mellon and his MBA/ from NYU. Lenny has also served as producer on several theatrical productions, notably Suzan Lori-Parks’ Pulitzer-winning, Tony ®-nominated Topdog/Underdog, starring Jeffrey Wright and Mos Def, and is an active member of The Recording Academy®. An avid golfer, he lives in Los Angeles with his wife, noted producer Suzi Dietz; they have two children and two grandsons.

Rogers_web.jpg IAN ROGERS, CEO, Topspin, has been building digital media applications since 1992.  Prior to Topspin, Rogers was VP Music and Video for Yahoo, President/CTO of Mediacode, creators of an early “music in the cloud” service, President of New Media for the Beastie Boys and their Grand Royal label, and part of the Nullsoft team who created Winamp, SHOUTcast, and Gnutella.

BRUCE RESNIKOFF, President & CEO, Universal Resnikoff_web.jpgMusic Enterprises. the U.S. catalog and ancillary marketing entity for the Universal Music Group, oversees integrated marketing campaigns, direct to consumer programs, brand management initiatives and strategic partnerships. He is also one of the founders of NOW! That’s What I Call Music, the most successful U.S. music compilation series in history. Resnikoff is a member of the Executive Board of the City Of Hope’s Music & Entertainment Division and is on the Board of Directors of the Rhythm & Blues Foundation.

Dorn_web.jpg DAVID DORN, Senior Vice President, Global Sales & Digital Strategy, Rhino Entertainment (a Warner Music Group Company). Mr. Dorn oversees the digital future of Rhino’s vast and historically rich catalog of recorded masters (Aretha Franklin, Ramones, Frank Sinatra, and Led Zeppelin, among numerous others). He also oversees Rhino’s International business and is a voting member of The Recording Academy®.


Go to NYU Ticket Central, and Register NOW!


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