Vevo Partners with Rcrd Lbl

August 16th, 2011

Via Digital Music News

Most likely motivated by a desire to build up some indie cred, Vevo has finalized a content partnership with Rcrd Lbl.  The arrangement will consist of a featured Vevo video every Monday on the both the Vevo and Rcrd Lbl sites, in conjunction with a download of the track and/or remixes.

“With a high-quality video to view and a download to take along with you, it’s like a musical party with a downloadable goody bag that you can attend every Monday,” the company described the feature.  Musical party + goody bag sounds good to me!

The first feature is retro-indie-pop band the Cults’ track “Go Outside,” a clear departure for Vevo away from its most hit up videos (Jennifer Lopez, Nicki Minaj, Pitbull, Beyonce, etc).