In this heat, I’d probably spend $10,000 to buy air too.

July 22nd, 2011

With the heat wave causing fits of panic and near suffocation, nothing surprises me.  Not even an article about the $10,000 purchase of an “art” piece that consists of nothing but the air around us.

As part of James Franco’s Museum of Non-Visual Art, Montreal web producer, social media marketer, model and actor Aimee Davison bought a piece entitled “Fresh Air” for $10,000.

Here is the description of the piece:

By Praxis – Conceptual – Fresh Air -This is a unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it. Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply. Naming Rights- You get an entire wing of the museum named in your honor for this purchase. The owner of this artwork will receive a title card with a description of the piece to be mounted on your wall, and used when explaining the work. You will also get a letter of authentication, and a pdf copy of the catalog! For this category, you will also get invited to the after-party if you are in New York City in November of 2011. Important! You are not buying a visible piece of art; you are buying the title and description card for the imagined artwork.

For more details and to watch a video interview with Davison about the purchase, check out the original Huffington Post article here.