July 22nd, 2011
Herrick, Feinstein LLC · 2 Park Ave. NYC
ICANN’S NEW TOP LEVEL DOMAIN PROGRAM FOR BRANDS
Brands, categories, even ideas can be your domain.
ICANN’s ruling on the domain registries forever altered the way brands, associations and other entities are represented online. The “dot com” era will soon be replaced with a myriad of possibilities involving “dot brand” and “dot generic” – essentially “dot anything.” The implications for SEO and trademark protection are critical, and the opportunities presented to brands, industry associations – even investors – is exploding.
Is this the new lakefront property bonanza of the Internet? This iBreakfast Conference will sort through the opportunities and surrounding issues.
Roland LaPlante, SVP, CMO, Afilias
Mike Davies, Marketing Director, Verisign Ken Hansen, Sen. Dir. Business Development, New TLDs, NeustarBen Crawford, CEO, CentralNic and dotBrand Solutions
Michael Berkens, Industry Consultant & Blogger Right Of The Dot
Wendy Selzer, Esq., Princeton Center for IT Policy Barry Werbin, IP Group Chair & Partner, Herrick, Feinstein LLP
Robert/Stuart Lawley, CEO, ICM Registry
Anastasia O’Rourke, Big Room Inc.
Scott Seitz, CEO, DotGay LLC
Edmun Chong, CEO, DotAsia Organisation;
Dirk Kirchenowski, Founder, Dot Berlin (remote)
Annalisa Roger, Founder/CEO DotGreen (remote)
Moderated by Paul Farkas, Smart TLDs
Presented by Alan Brody, TECHmarketing
US CODE: PRESS
How will the Web be impacted by New TLDs:
* The Impact of New TLDs on .Com, .Org, and Country-Code Domain Extensions;
* Brands and SMB Opportunities to Increase Brand Identity and Optimize Marketing and Need to Act Defensively;
* The Progression of World Cities gaining Sovereign Digital Land to Strengthen Public and Private Sectors and Global Relations;
* The Voice of Cultural and Interest Groups to be Heard Locally, Regionally, and Globally
Daily living is increasingly more connected with the internet. Social media, mobile apps, and on-demand cloud technology are taking us to places we have never been before. The increased ability to secure prime branding is needed as as the threshold to conduct and promote business is becoming exponentially democratized and across multiple touch-points across digital and social media Across most generations, digital natives and savvy users are using the web in so many new ways as virtual and physical worlds are merging to form our post-digital worlds.
The implications for big business, smbs, cities, content developers, advertisers, marketers, investors, interest groups and the mainstream social prosumer is overwhelming and portends a great new shift in the digital media world. While brands see opportunity, but fear trademark infringement. Cities and regions can follow-suit to countries, gaining new prime digital ground to optimize the needs and goals of its government, business, community and tourism sectors. Leading consortiums and entrepreneurs in key industry verticals have the opportunity to gain presence and traction within the crowded and noisy online, and soon mobile environment. Public interest groups and less-connected cultures have the chance for increased awareness and voice, but also the risk of greater digital divide.