May 23rd, 2011
Amazon is offering the new Lady Gaga album, Born This Way, for 99 cents, today only. This is significantly cheaper than iTunes or any other mp3 purchase site. The download comes with a year-long free upgrade to a 20gb cloud drive with Amazon (5 gb is the normal ‘free’ version). All mp3s purchased from Amazon are stored for free and don’t count toward the capacity limit.
This seems like a very effective way to get consumers to try out new cloud based music services. It worked on me at least! I hadn’t planned on using a cloud service yet, but now I have a 20 gb cloud drive with Amazon and 14 tracks of Gaga goodness. For 99 cents.